Micromax’s Yu brand is likely to launch its fourth smartphone next week. The company started sending media invites for an event on Tuesday tipping the launch of a new smartphone.
The media invite includes a tagline that reads, “When future meets past. The next wonder will be unveiled” and was accompanied by an image of a handset. The company has now started teasing the upcoming devices via social platforms.
In a recent tweet, Yu’s official Twitter handle said, “If Mona Lisa had a selfie stick, don’t you think we’d have had many beautiful pics of hers?” and showed famous Mona Lisa clicking a selfie. In another tweet, it said, “If Shakespeare had a Google Glass, would it have changed the way he saw the world?”
The company clearly wants to attract eyeballs and can be expected to share more such teasers throughout the week.
Micromax’s Yu Televentures brand has so far launched Yu Yureka, Yu Yuphoria, and Yu Yureka Plus smartphones. Apart from smartphones, the company also unveiled the YuFit fitness band.
In a separate Twitter conversation, Yu CEO Rahul Sharma confirmed that the upcoming device will be available via Snapdeal. In a tweet Snapdeal’s CEO Kunal Bahl said, “YU have been making headlines. It’s about time that we did something together?”
Sharma replied, “We are not the only ones. But yes, baking something really cool – think we have hit gold here.”
We will have to wait till Yu’s Tuesday event to see what the company has in store next for consumers.
Last month, Micromax’s Yu slashed the price of the Yureka Plus, making the smartphone Rs. 1,000 cheaper than its launch price. Micromax’s Yu Yureka Plus was available at Rs. 8,999, down from its launch price tag of Rs. 9,999.