Two years after acquiring the popular news reader app Pulse, LinkedIn has given it a major makeover.
The new Pulse app, launched on Wednesday for iOS and Android, has been redesigned to offer a more personal experience, LinkedIn’s Pulse Product Lead, Akshay Kothari, wrote in a blog post. Just fire up the revamped app, log in with your LinkedIn account, and Pulse will deliver the day’s news based on the industry you work in, who you’re connected to, and what you follow on LinkedIn.
There’s no need to follow specific publishers or topics—the app does all that for you. It will surface blog posts from people you’re connected to, trending news stories related to the field in which you work, and articles that are popular among your co-workers. The idea is to recommend relevant, targeted news stories that are based on your personal identity and connections—all without any input from you.
The app also boasts a more visual, card-based interface, which was designed to help you easily skim through lots of content quickly.
“Don’t like a story? Dismiss it. Want to read a story later? Save it. Like the author of the article? Follow them. All these interactions will continuously refine your content recommendations,” Kothari wrote.
LinkedIn also integrated features of the Newsle product it acquired last year to let you set up notifications in Pulse to be alerted every time a connection makes the news.
The updated Pulse app is available for free in the App Store and Google Play. The old apps will continue working for existing users until the end of the year, if you don’t want to make the switch right away.
Earlier this month, Apple announced that iOS 9 will come pre-loaded with a News app that aggregates content for a Pulse- and Flipboard-like experience.